Although it’s been around for over 20 years, the past decade has seen an astronomic rise in the use of social media. With that, it has grown into a valuable marketing and communication tool for almost any business. Social media marketing could be the key to growing your business.
Communities and content
Not every platform is right for your business. We can look at your business and who your customers are and recommend the best channels for you to build your online community and reach out to prospective customers. Our team has been working with online communities for over 15 years and we will use that experience to help you.
We will help you develop a content strategy so that you provide value to your network and help to grow your visibility and your following. If you don’t have the time or resources, we can take care of content production and community engagement for you. If you do have the time and resources, we can train you in the best practice you use to make the most of your opportunities.
Customer support
Social media is a natural customer support tool. Our team has experience managing customer support social channels in large community organisations such as England’s Bournemouth University as well as private enterprises. We have helped transform perceptions and improve communication with customers.
PPC and promoted messages
Most social networks also offer their own paid advertising platforms or the opportunity to “promote” your message to a wider group of people. The former works much the same as on Google but with better geo-demographic targeting whilst the latter is a great way to boost high quality content fast. We can help you with both these social media marketing techniques.
Using the right social media platforms for your business
There are literally hundreds of social media platforms out there – and more appearing all the time. We work with many different platforms and regularly review and research alternatives allowing us to advise you of which to use. These social media avenues include: